Strategic marketing (1st ed.) Todd A. Mooradian, Kurt Matzler, Lawrence J, Ring.
By: Mooradian, Todd A
Contributor(s): Matzler, Kurt | Ring, Lawrence J
Publisher: Harlow: Pearson, 2014Edition: 1st ed. Pearson New International editionDescription: iv, 427 p. ill. ; 28 cmISBN: 1292020563; 9780292020563Subject(s): -- Marketing -- Management | -- Strategic planningLOC classification: HF5415.13 | .M66 2014
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MILA University Central Library General Stacks | HF5415.13 .M66 2014 (Browse shelf) | Available | SOBM | 0001713 | |
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MILA University Central Library General Stacks | HF5415.13 .M66 2014 c.2 (Browse shelf) | Available | SOBM | 0001712 | |
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MILA University Central Library General Stacks | HF5415.13 .M66 2014 c.3 (Browse shelf) | Available | SOBM | 0001711 |
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| HF5415.13.M37 2012 c.3 Marketing Management : An Asian Perspective / | HF5415.13 .M378 2011 Basic marketing: a marketing startegy planning approach (18th ed) | HF5415.13.M5232 2009 Marketing Management : An Asian Perspective / | HF5415.13 .M66 2014 Strategic marketing (1st ed.) | HF5415.13 .M66 2014 c.2 Strategic marketing (1st ed.) | HF5415.13 .M66 2014 c.3 Strategic marketing (1st ed.) | HF5415.13 .P387 2013 Marketing management : knowledge and skills / |
Includes index.
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