Advertising and promotion: an integrated marketing communications perspective(10th ed) George E. Belch & Michael A. Belch
By: Belch, George E
Contributor(s): Belch, Michael A
Publisher: [Singapore] : McGraw-Hill Education, ©2015Edition: 10th ed Global editionDescription: xxxvi, 842 pages : color illustrations ; 28 cmISBN: 9789814575119Subject(s): -- Advertising | -- Marketing | -- Sales promotion | -- Communication in marketingLOC classification: HF5823 | .B387 2015
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Book
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MILA University Central Library General Stacks | HF5823 .B387 2015 (Browse shelf) | Available | SOBM | 0002116 | |
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Book
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MILA University Central Library General Stacks | HF5823 .B387 2015 c.2 (Browse shelf) | Available | SOBM | 0002115 |
Includes bibliographical reference and index.
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