Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Ren�ee Mauborgne.
Publication details: Boston, Mass. : Harvard Business School Press, c2005.Description: xv, 240 p. : ill. ; 25 cmISBN:- 1591396190 (hardcover : alk. paper)
- 658.8/02 22
- HF5415.153 .K53 2005
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MILA University Central Library | HF5415.153 .K53 2005 (Browse shelf(Opens below)) | Available | SOBM | CD000163 |
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| HF5415.13 .W66 2014 c.3 The marketing plan handbook (5th ed.) | HF5415.13 .Y95 2016 Marketing management | HF5415.135 .K47 2010 Strategic marketing problems : cases and comments / | HF5415.153 .K53 2005 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / | HF5415.153 .K53 2015 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / | HF5415.2 .M29 2010 Marketing research: an applied orientation / | HF5415.2 .M29 2010 c.2 Marketing research: an applied orientation / |
Includes bibliographical references (p. [223]-229) and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
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