Essentials of marketing management/ Grey W. Marshall, Mark W. Johnston
By: Marshall, Greg W
Contributor(s): Johnston, Mark W
Publisher: New York: McGraw Hill, 2011Description: 371 p. : col. ill. ; 28 cmISBN: 9780071082020Subject(s): -- Marketing. -- ManagementLOC classification: HF5415.13 | .M37 2011
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MILA University Central Library General Stacks | HF5415.13 .M37 2011 (Browse shelf) | Available | SOBM | 0002271 |
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| HF5415.13 .K64 2016 c.5 Marketing management (15th ed) | HF5415.13 .K64 2022 Marketing management / | HF5415.13 M3586 2011 Marketing strategy : a decision-focused approach / | HF5415.13 .M37 2011 Essentials of marketing management/ | HF5415.13.M37 2012 Marketing Management : An Asian Perspective / | HF5415.13.M37 2012 c.2 Marketing Management : An Asian Perspective / | HF5415.13.M37 2012 c.3 Marketing Management : An Asian Perspective / |
Includes bibliographical reference and index.
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