Essentials of entrepreneurship and small business management (8th ed) Norman M. Scarborough, Jeffrey R. Cornwall.
By: Scarborough, Norman M
Contributor(s): Cornwall, Jeffrey R | Zimmerer, Thomas
Publisher: Upper Saddle River: Pearson, 2016Edition: 8th edDescription: 720 p. : col. ill. ; 28 cmISBN: 9780133849622 (pbk) Subject(s): Small business -- Management | New business enterprises -- Management | EntrepreneurshipLOC classification: HD62.7 | .S273 2016| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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MILA University Central Library General Stacks | HD62.7 .S273 2016 (Browse shelf) | Available | SOBM | 0002407 | |
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MILA University Central Library General Stacks | HD62.7 .S273 2016 c.2 (Browse shelf) | Available | SOBM | 0002408 |
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| HD62.7 .M37 2015 Entrepreneurship and small business management (2nd ed)/ | HD62.7 .M37 2015 c.2 Entrepreneurship and small business management (2nd ed)/ | HD62.7 .M37 2015 c.3 Entrepreneurship and small business management (2nd ed)/ | HD62.7 .S273 2016 Essentials of entrepreneurship and small business management (8th ed) | HD62.7 .S273 2016 c.2 Essentials of entrepreneurship and small business management (8th ed) | HD69.B7 K449 2008 Strategic brand management : a European perspective / | HD69 .B7 K45 2013 Strategic brand management: building, measuring and managing brand equity (4th ed) |
Includes index.
The challenge of entrepreneurship -- The foundations of entrepreneurship -- Ethics and social responsibility : doing the right thing -- Building the business plan : beginning considerations -- Inside the entrepreneurial mind : from ideas to reality -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building the business plan : marketing and financial considerations -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Putting the business plan to work : sources of funds -- Sources of financing: equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture team and planning for the next generation -- Appendix: the daily perc business plan -- Cases -- Name index -- Subject index.
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