Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
By: Dwyer, F. Robert
Contributor(s): Tanner, John F
Publisher: Boston : McGraw-Hill Irwin, c2009Edition: 4th edDescription: xxv, 678 p. : ill. ; 27 cmISBN: 9780071263436 (alk. paper)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .D92 2009Online resources: Publisher description | Table of contents only
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Barcode |
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MILA University Central Library General Stacks | Reference | HF5415 .D92 2009 (Browse shelf) | Available | SOBM | 0002930 |
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| HF1416 .C375 2009 International marketing / | HF1416 .K68 2015 International marketing / | HF5415 .B26 2013 Marketing / | HF5415 .D92 2009 Business marketing : connecting strategy, relationships, and learning / | HF5415.12 .A8 M345 2015 Marketing in Asia / Roger A. Kerin ... [et al.]. | HF5415.1265 .M54 2010 Principles of internet marketing : new tools and methods for Web developers / | HF5415.13 .C533 2019 Supply chain management : strategy, planning and operation / |
Includes bibliographical references (p. 653-661) and index.
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