Marketing / Paul Baines, Chris Fill, Kelly Page ; adapted by Piyush K. Sinha.
By: Baines, Paul
Contributor(s): Fill, Chris | Page, Kelly | Sinha, Piyush K
Publisher: Oxford : Oxford University Press, 2013Description: xxiii, 697 p. : ill. (chiefly col.) ; 25 cmISBN: 0198079443 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .B26 2013
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MILA University Central Library General Stacks | Reference | HF5415 .B26 2013 (Browse shelf) | Available | SOBM | 0003040 |
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Includes an index.
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