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Customer relationship management : a database approach / V. Kumar, Werner J. Reinartz.

By: Kumar, V, 1957-
Contributor(s): Reinartz, Werner J
Publisher: Hoboken, N.J. : Wiley, c2006Description: xxiv, 323 p. : ill. ; 26 cmISBN: 0471271330Subject(s): Customer relations -- Management | Customer relations -- Data processingLOC classification: HF5415.5 | .K86 2006Online resources: Table of contents only | Contributor biographical information | Publisher description
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Book Book MILA University Central Library
General Stacks 		Reference HF5415.5 .K86 2006 (Browse shelf) Available SOBM 0003082

Includes bibliographical references and index.

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