Marketing / Peter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry.
By: Bennett, Peter D
Contributor(s): Lamm, Robert P | Fry, Robert A
Series: McGraw-Hill series in marketingPublisher: New York : McGraw-Hill, c1988Description: xxvii, 763 p. : ill. (some col.) ; 26 cmISBN: 0071004009Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .B4293 1988Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Book | MILA University Central Library General Stacks | HF5415 .B4293 1988 (Browse shelf) | Available | School of Management and Business | 0003182 |
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HF5389 .C456 2014 c.3 Intercultural business communication (6th ed)/ | HF5415 A647 2010 Marketing demystified : a self-teaching guide / | HF5415 .B26 2013 Marketing / | HF5415 .B4293 1988 Marketing / | HF5415 B4848 2009 The marketing plan handbook / | HF5415 .B59 2016 Essentials of marketing (6th ed) | HF5415 .D92 2009 Business marketing : connecting strategy, relationships, and learning / |
Includes bibliographies and indexes.
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