Principles of marketing/ Philip Kotler and Gary Armstrong
By: Kotler, Philip
Contributor(s): Armstrong, Gary
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, 2021Edition: 18th ed. Global edDescription: 731 p. : col. ill ; 28 cmISBN: 9781292341132; 1292341130Subject(s): Marketing
LOC classification: HF5415 | .K68 2021Summary: Learn how to create value through customer connections and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
This title is a Pearson Global Edition.
The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
For principles of marketing courses that require a comprehensive text.
| Item type | Current location | Call number | Status | Date due | Barcode |
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MILA University Central Library General Stacks | HF5415 .K68 2021 (Browse shelf) | Available | 0003235 |
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| HF5415.K636 2016 c.2 Principles of marketing (16th ed.) | HF 5415 .K68 2018 Principles of marketing/ | HF 5415 .K68 2018 c.2 Principles of marketing/ | HF5415 .K68 2021 Principles of marketing/ | HF5415 .K96 2012 Principles of contemporary marketing/ | HF5415 .K96 2012 c.2 Principles of contemporary marketing/ | HF5415 .K96 2012 c.3 Principles of contemporary marketing/ |
Includes bibliographical reference and index.
Learn how to create value through customer connections and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
This title is a Pearson Global Edition.
The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
For principles of marketing courses that require a comprehensive text.
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