Digital marketing: strategy, implementation and practice / Dave Chaffey, Fiona Ellis Chadwick.
By: Chaffey, Dave [author.]
Contributor(s): Chadwick, Fiona [author.]
Publisher: Hoboken, NJ : Pearson, [2022]Edition: 8th edISBN: 9781292400969Subject(s): Internet marketing | Strategic planningAdditional physical formats: Online version:: Strategy, implementation and practiceLOC classification: HF5415.1265 | .C43 2022Summary: "Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"-- Provided by publisher.| Item type | Current location | Call number | Status | Date due | Barcode |
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MILA University Central Library General Stacks | HF5415.1265 .C43 2022 (Browse shelf) | Available | 0003278 |
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| HF 5415.1265.A39 2011 Perspectives On Social Media Marketing / | HF5415.1265 .C43 2012 Digital marketing: stratergy, implementation and practice (5th ed) | HF5415.1265 .C43 2012 c.2 Digital marketing: stratergy, implementation and practice (5th ed) | HF5415.1265 .C43 2022 Digital marketing: strategy, implementation and practice / | HF 5415.1265.C477 2012 Internet Marketing : A Practical Approach / | HF5415.1265 E78 2010 Essentials of internet marketing/ | HF5415.1265 .M54 2010 Principles of internet marketing : new tools and methods for Web developers / |
Includes bibliographical references and index.
"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"-- Provided by publisher.
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