Advertising and promotion: an Integrated marketing communications perspective / George Belch & Michael Belch, Both of San Diego State University.
By: Belch, George E. (George Edward) [author.]
Contributor(s): Belch, Michael A [author.]
Publisher: New York : McGraw-Hill Education, 2021Edition: 12th edDescription: xxxi, 740 p.: col.ill.; 29 cmISBN: 9781260570991Subject(s): Advertising | Sales promotion | Communication in marketingAdditional physical formats: Print version:: Advertising and promotionLOC classification: HF5823 | .B387 2021Summary: "THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"-- Provided by publisher.| Item type | Current location | Call number | Status | Date due | Barcode |
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MILA University Central Library General Stacks | HF5823 .B387 2021 (Browse shelf) | Available | 0003279 |
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Revised edition of the authors' Advertising and promotion, [2018]
Includes index.
"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"-- Provided by publisher.
Ages 18+ McGraw-Hill Education
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