Strategic marketing management: the framework / Alexander Cherven.
By: Chernev, Alexander
Publisher: Chicago, IL : Cerebellum Press, 2019Edition: 10th edDescription: viii, 513 p.: ill.; 28 cmISBN: 9781936572595Subject(s): Marketing -- ManagementLOC classification: HF5415.13 | .C5153 2019| Item type | Current location | Call number | Status | Date due | Barcode |
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MILA University Central Library Red Spot | HF5415.13 .C5153 2019 (RS) (Browse shelf) | Available | 0003280 |
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| HF5387 .S792 2016 (R) Understanding business ethics (3rd ed) | HF 5415.G6753 2011 Marketing / | HF 5415 .K68 2018 c.3 Principles of marketing/ | HF5415.13 .C5153 2019 (RS) Strategic marketing management: the framework / | HF5415.3 .C66 2017 Consumer behaviour : applications in marketing / | HF5415.32 .H69 2013 (R) Consumer behavior(6th ed) / | HF5415.32 .H69 2013 c.2 (R) Consumer behavior(6th ed) / |
Includes bibliographical references (pages 495-500) and index.
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