Services marketing: people, technology, strategy / Christopher H. Lovelock, Jochen Wirtz
By: Lovelock, Christopher H
Contributor(s): Wirtz, Jochen
Publisher: New Jersey : World Scientific, 2022Edition: 9th ed. Global editionDescription: xvii, 665 p.: col.ill.; 28 cmISBN: 9781944659820Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingLOC classification: HF5415.122 | .L68 2022
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MILA University Central Library General Stacks | HF5415.122 .L68 2022 (Browse shelf) | Available | 0003281 |
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| HF5415.122 .L68 2011 Services marketing: people, technology, strategy / | HF5415.122 .L68 2011 c.2 Services marketing: people, technology, strategy / | HF5415.122 .L68 2011 c.3 Services marketing: people, technology, strategy / | HF5415.122 .L68 2022 Services marketing: people, technology, strategy / | HF5415.123 C58 2014 Integrated advertising, promotion and marketing communications / | HF5415.1263 H38 2010 Business marketing: text and cases/ | HF 5415.1265.A39 2011 Perspectives On Social Media Marketing / |
Includes bibliographical references and index.
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