Global marketing / Warren J. Keegan, Mark C. Green.

By: Keegan, Warren J
Contributor(s): Green, Mark C
Publisher: Boston : Pearson, c2011Edition: 6th edDescription: xxiii, 568 p. : ill., maps ; 28 cmISBN: 9780137042685 (pbk. : alk. paper)Subject(s): Export marketingLOC classification: HF1416 | .K443 2011
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Includes bibliographical references and indexes.

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