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Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack.

By: Clow, Kenneth E
Contributor(s): Baack, Donald
Publisher: Harlow, Essex : Pearson Education Limited, 2014Edition: 6th edDescription: 480 p. : ill. ; 28 cmISBN: 9780273786986; 0273786989Subject(s): Communication in marketingLOC classification: HF5415.123 | C58 2014
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Book Book MILA University Central Library
General Stacks 		HF5415.123 C58 2014 (Browse shelf) Available 0003484

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