Retail management : a strategic approach / Barry Berman, Joel R. Evans.
By: Berman, Barry
Contributor(s): Evans, Joel R
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2010Edition: 11th edDescription: xxviii, 654 p. : col. ill., col. maps ; 29 cmISBN: 9780136087588; 0136087582Subject(s): Retail trade -- ManagementDDC classification: 658.8/7 LOC classification: HF5429 | .B45 2010| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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MILA University Central Library General Stacks | HF5429 B45 2010 (Browse shelf) | 000552 | Available | SOBM | 0000501 |
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| HF5415.7 .R87 2022 The handbook of logistics and distribution management / | HF5415.7 .S56 2009 Designing and managing the supply chain: concepts, strategies, and case studies (3rd ed) | HF5415.7 .S56 2009 c.2 Designing and managing the supply chain: concepts, strategies, and case studies (3rd ed) | HF5429 B45 2010 Retail management : a strategic approach / | HF5429 .B45 2013 Retail management (12th ed)/ A strategic approach | HF5429 .B45 2013 c.2 Retail management (12th ed)/ A strategic approach | HF5429 .B45 2013 c.3 Retail management (12th ed)/ A strategic approach |
Includes bibliographical references and indexes.
An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.
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