Strategic brand management : a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson.
By: Keller, Kevin Lane
Contributor(s): Aperia, Tony | Georgson, Mats
Publisher: Harlow, England ; New York : Prentice Hall Financial Times, 2008Description: xxvi, 829 p. : ill. ; 25 cmISBN: 9780273706328 (pbk. : alk. paper); 0273706322 (pbk. : alk. paper)Subject(s): Brand name products -- ManagementDDC classification: 658.8/27 LOC classification: HD69.B7 | K449 2008Online resources: Table of contents only
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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MILA University Central Library General Stacks | HD69.B7 K449 2008 (Browse shelf) | 000016 | Available | SOBM | 0000539 |
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| HD62.7 .M37 2015 c.3 Entrepreneurship and small business management (2nd ed)/ | HD62.7 .S273 2016 Essentials of entrepreneurship and small business management (8th ed) | HD62.7 .S273 2016 c.2 Essentials of entrepreneurship and small business management (8th ed) | HD69.B7 K449 2008 Strategic brand management : a European perspective / | HD69 .B7 K45 2013 Strategic brand management: building, measuring and managing brand equity (4th ed) | HD69 .B7 K45 2013 c.2 Strategic brand management: building, measuring and managing brand equity (4th ed) | HD69 .P5 K47 2013 Project management : a systems approach to planning, scheduling, and controlling / |
Includes bibliographical references and index.
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