Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
By: Paul Peter
Contributor(s): Donnelly, James H., Jr
Publisher: New York, NY : McGraw-Hill Irwin, c2013Edition: 11th edDescription: xvii, 796 p. : ill. (some col.) ; 27 cmISBN: 9780071315555LOC classification: HF5415.13 | .P387 2013
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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MILA University Central Library General Stacks | HF5415.13 .P387 2013 (Browse shelf) | Available | SOBM | 0002279 | ||
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MILA University Central Library General Stacks | HF5415.13 .P387 2013 (Browse shelf) | 001103 | Available | SOBM | 0001356 | |
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MILA University Central Library General Stacks | HF5415.13 .P387 2013 (Browse shelf) | 001104 | Available | SOBM | 0001357 | |
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Book
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MILA University Central Library General Stacks | HF5415.13 .P387 2013 (Browse shelf) | 001105 | Available | SOBM | 0001358 |
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| HF5415.13 .M66 2014 c.2 Strategic marketing (1st ed.) | HF5415.13 .M66 2014 c.3 Strategic marketing (1st ed.) | HF5415.13 .P387 2013 Marketing management : knowledge and skills / | HF5415.13 .P387 2013 Marketing management : knowledge and skills / | HF5415.13 .P387 2013 Marketing management : knowledge and skills / | HF5415.13 .P387 2013 Marketing management : knowledge and skills / | HF5415.13 P388 2011 A preface to marketing management / |
Includes bibliographical references and index.
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