Internet marketing : integrating online and offline strategies(3rd ed) / Mary Lou Roberts, Debra Zahay.
By: Roberts, Mary Lou
Contributor(s): Zahay, Debra L
Publisher: Mason, OH : South-Western Cengage Learning, c2013Edition: 3rd edDescription: xxii, 484 p. : ill. ; 28 cmISBN: 9781133627012 (pbk.)Subject(s): Internet marketingLOC classification: HF5415.1265 | .R635 2012| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Book
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MILA University Central Library General Stacks | HF5415.1265 .R635 2012 (Browse shelf) | Available | SOBM | 0002412 |
Includes bibliographical references and index.
Internet marketing as part of the marketing communications mix -- The internet value chain -- Business models and strategies -- The direct response and database foundations of internet marketing -- Online branding and video marketing -- Display advertising and other customer acquisition techniques -- Email marketing to build consumer and business relationships -- Search
marketing: SEO and PPC -- Social media marketing -- Lead generation and conversion in B2B markets -- Customer relationship development and retention marketing -- Developing and maintaining effective websites -- Customer service and support in web space -- Measuring and evaluating web marketing programs -- Social and regulatory issues: privacy, security, and intellectual property -- Mobile marketing and related developments.
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