Consumer behaviour : applications in marketing / Robert East, Jaywant Singh, Malcolm Wright & Marc Vanhuele.
Contributor(s): Wright, Malcolm | Jaywant Singh | Vanhuele, Marc
Publisher: Los Angeles : SAGE Publication Ltd. 2017Edition: 3rd edDescription: xiv, 350p. : ill. ; 23 cmISBN: 978147Subject(s): Consumer behavior | Consumer behavior -- Psychological aspects | Consumer behavior -- Social aspectsLOC classification: HF5415.3 | .C66 2017Item type | Current location | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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Red Spot | MILA University Central Library Red Spot | Reference | HF5415.3 .C66 2017 (Browse shelf) | 1 | Available | SOBM | 0002772 |
Includes bibliographical references and index.
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