Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

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Publication details: Boston : McGraw-Hill Irwin, c2009.Edition: 4th edDescription: xxv, 678 p. : ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Barcode
Book	MILA University Central Library General Stacks	Reference	HF5415 .D92 2009 (Browse shelf(Opens below))	Available	SOBM	0002930

Includes bibliographical references (p. 653-661) and index.

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