Customer relationship management : a database approach / V. Kumar, Werner J. Reinartz.

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Publication details: Hoboken, N.J. : Wiley, c2006.Description: xxiv, 323 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Barcode
Book	MILA University Central Library General Stacks	Reference	HF5415.5 .K86 2006 (Browse shelf(Opens below))	Available	SOBM	0003082

Includes bibliographical references and index.

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