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Introduction to business. Laura, Portolese Dias , Amit J. Shah.

By: Contributor(s): Publication details: Boston : McGraw-Hill Higher Education, c2009.Edition: 1st edDescription: xix, 522 p. : ill. (chiefly col.) ; 23 cmISBN:
  • 9780071287852
Subject(s): LOC classification:
  • HF1008 .I58 2009
Contents:
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Holdings
Item type Current library Call number Status Barcode
Book Book MILA University Central Library General Stacks HF1008 .I58 2009 (Browse shelf(Opens below)) Available 0003384

Includes reference and index.

Ch. 1. The Dynamic Business Environment
Ch. 2. How Economics Affects Business
Ch. 3. Business In Global Markets
Ch. 4. Demonstrating Ethical Behavior And Social Responsibility
Ch. 5. Entrepreneurship And Starting A Small Business
Ch. 6. Management: Functions And Styles
Ch. 7. Leadership And Motivation
Ch. 8. Human Resource Management
Ch. 9. Marketing: Product And Price Ch. 10. Marketing: Place And Promotion
Ch. 11. Information Technology In Business
Ch. 12. Understanding Financial Information And Accounting
Ch. 13. Money, Financial Institutions, And Securities Markets
Ch. 14. Personal Finance

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