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Retailing management / Michael Levy, Barton A. Weitz.

By: Levy, Michael, 1950-
Contributor(s): Weitz, Barton A
Publisher: Boston : McGraw-Hill Irwin, c2009Edition: 7th edDescription: xxxi, 702 p. : col. ill. ; 29 cmISBN: 9780071284240 (pbk.)Subject(s): Retail trade -- ManagementLOC classification: HF5429 | .L48 2009
Contents:
The World of Retailing -- Retailing Strategy -- Merchandise Management -- Store Management -- Cases.
Review: "Retailing Management by Levy and Weitz continues to be the market-leading text for the retailing course through its readability, organization, and emphasis on how students can come to grips with real retailing issues while being able to solve problems. The text's logical decision-making focus allows students to discover the process of strategic decisions first before moving on to implementation. Students indicate that this text is "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout."--BOOK JACKET.
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Book Book MILA University Central Library
General Stacks 		HF5429 .L48 2009 (Browse shelf) Available 0003412

Includes bibliographical references and indexes.

Section I The World of Retailing -- Section II Retailing Strategy -- Section III Merchandise Management -- Section IV Store Management -- Section V Cases.

"Retailing Management by Levy and Weitz continues to be the market-leading text for the retailing course through its readability, organization, and emphasis on how students can come to grips with real retailing issues while being able to solve problems. The text's logical decision-making focus allows students to discover the process of strategic decisions first before moving on to implementation. Students indicate that this text is "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout."--BOOK JACKET.

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