Consumer behavior / Leon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey.
By: Schiffman, Leon G [author.]
Contributor(s): Wisenblit, Joseph [author.]
Publisher: New York, NY : Pearson, [2019]Copyright date: ©2015 Edition: 12th edDescription: xxix, 478 p. ; 29 cmISBN: 9781292269245 Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8/342 LOC classification: HF5415.32 | .S35 2019| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
MILA University Central Library General Stacks | HF5415.32 .S35 2019 (Browse shelf) | Available | 0003277 |
Includes bibliographical references (pages 405-431) and index.
There are no comments for this item.