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Moriarty, Sandra

Advertising and IMC: principles and practice (10th ed) principles and practice Sandra Moriarty, Nancy Mitchell, William Wells. - 10th ed Global edition - Boston: Pearson, 2015. - 669 p. : col. ill. ; 28 cm.

Includes bibliographical reference and index.

ISBN: 1292017392 9781292017396

Subjects--Topical Terms: --Advertising.

LC Class. No.: HF5823 / .W455 2015

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