Advertising and IMC: principles and practice (10th ed) (Record no. 1230)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00731nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200302161619.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160726t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1292017392 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292017396 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MIU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .W455 2015 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1732 |
| Personal name | Moriarty, Sandra |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and IMC: principles and practice (10th ed) |
| Remainder of title | principles and practice |
| Statement of responsibility, etc. | Sandra Moriarty, Nancy Mitchell, William Wells. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed |
| Remainder of edition statement | Global edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 669 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical reference and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Form subdivision | Advertising. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1733 |
| Personal name | Mitchell, Nancy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MILA University Central Library | MILA University Central Library | General Stacks | 2016-07-26 | ABA Bookstores | 82.80 | HF5823 .W455 2015 | 0001758 | 2016-07-26 | 82.80 | 2016-07-26 | Book | SOBM | |||||
| MILA University Central Library | MILA University Central Library | General Stacks | 2016-07-26 | ABA Bookstores | 82.80 | HF5823 .W455 2015 c.2 | 0001759 | 2016-07-26 | 82.80 | 2016-07-26 | Book | SOBM | |||||
| MILA University Central Library | MILA University Central Library | General Stacks | 2016-07-26 | ABA Bookstores | 82.80 | HF5823 .W455 2015 c.3 | 0001760 | 2016-07-26 | 82.80 | 2016-07-26 | Book | SOBM |