Keller, Kevin Lane
Strategic brand management: building, measuring and managing brand equity (4th ed) Kevin Lane Keller - 4th ed Global edition - Essex: Pearson, 2013. - 590 p. : col. ill. ; 28 cm.
Include index.
9780273779414
--Product management. --Brand name product.--Merken
HD69 .B7 / K45 2013
Strategic brand management: building, measuring and managing brand equity (4th ed) Kevin Lane Keller - 4th ed Global edition - Essex: Pearson, 2013. - 590 p. : col. ill. ; 28 cm.
Include index.
9780273779414
--Product management. --Brand name product.--Merken
HD69 .B7 / K45 2013