Strategic brand management: building, measuring and managing brand equity (4th ed) (Record no. 1418)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00672nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200302161643.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161005t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273779414 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MIU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 .B7 |
| Item number | K45 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 650 |
| Personal name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management: building, measuring and managing brand equity (4th ed) |
| Statement of responsibility, etc. | Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed |
| Remainder of edition statement | Global edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Essex: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 590 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Include index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Form subdivision | Product management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Form subdivision | Brand name product. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Form subdivision | Merken |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MILA University Central Library | MILA University Central Library | General Stacks | 2016-10-05 | ABA BOOKSTORES | 93.00 | 2 | 1 | HD69 .B7 K45 2013 | 0002074 | 2022-08-10 | 2021-10-27 | 93.00 | 2016-10-05 | Book | SOBM | |||||
| MILA University Central Library | MILA University Central Library | General Stacks | 2016-10-05 | ABA BOOKSTORES | 93.00 | 4 | 3 | HD69 .B7 K45 2013 c.2 | 0002075 | 2021-03-22 | 2020-08-10 | 93.00 | 2016-10-05 | Book | SOBM |