Hsia, H. J. 1925-
Mass communications research methods : a step-by-step approach / H.J. Hsia. - Hillsdale, N.J. : L. Erlbaum Associates, 1988. - xiii, 629 p. : ill. ; 25 cm. - Communication textbook series. Mass communication .
Includes indexes.
Bibliography: p. 585-613.
0898599148 0805801251 (pbk.)
87013660
Mass media--Reseach--Methodology.
Communication--Research--Methodology.
Mass media--Research.
Communication--Research.
P91 / .H75 1988
001.51/072
Mass communications research methods : a step-by-step approach / H.J. Hsia. - Hillsdale, N.J. : L. Erlbaum Associates, 1988. - xiii, 629 p. : ill. ; 25 cm. - Communication textbook series. Mass communication .
Includes indexes.
Bibliography: p. 585-613.
0898599148 0805801251 (pbk.)
87013660
Mass media--Reseach--Methodology.
Communication--Research--Methodology.
Mass media--Research.
Communication--Research.
P91 / .H75 1988
001.51/072