Mass communications research methods : a step-by-step approach / H.J. Hsia.
By: Hsia, H. J. (Hower J.)
Series: Communication textbook seriesMass communicationPublisher: Hillsdale, N.J. : L. Erlbaum Associates, 1988Description: xiii, 629 p. : ill. ; 25 cmISBN: 0898599148; 0805801251 (pbk.)Subject(s): Mass media -- Reseach -- Methodology | Communication -- Research -- Methodology | Mass media -- Research | Communication -- ResearchDDC classification: 001.51/072 LOC classification: P91 | .H75 1988Online resources: Publisher description
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MILA University Central Library Reference | P91 .H75 1988 (R) (Browse shelf) | Not for loan | SOBM | 0002541 |
Includes indexes.
Bibliography: p. 585-613.
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