Belch, George E.
Advertising and promotion: an integrated marketing communications perspective (11th ed)/ : an integrated marketing communications perspective George E. Belch, Michael A. Belch - 11th ed - New York: McGraw Hill Education: 2018. - xli. 767 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9781259921698
HF5823 / .B387 2018
Advertising and promotion: an integrated marketing communications perspective (11th ed)/ : an integrated marketing communications perspective George E. Belch, Michael A. Belch - 11th ed - New York: McGraw Hill Education: 2018. - xli. 767 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9781259921698
HF5823 / .B387 2018