Advertising and promotion: an integrated marketing communications perspective (11th ed)/ (Record no. 1815)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00732nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200302161727.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180628t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259921698 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MIU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .B387 2018 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 9 (RLIN) | 1928 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion: an integrated marketing communications perspective (11th ed)/ |
| Remainder of title | : an integrated marketing communications perspective |
| Statement of responsibility, etc. | George E. Belch, Michael A. Belch |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | McGraw Hill Education: |
| Date of publication, distribution, etc. | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xli. 767 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 9 (RLIN) | 1929 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note | Total Checkouts | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MILA University Central Library | MILA University Central Library | General Stacks | 2018-05-22 | ABA BOOKSTORES | 95.00 | HF5823 .B387 2018 c.2 | 0002636 | 2018-06-28 | 95.00 | 2018-06-28 | Book | SOBM | ||||||||
| MILA University Central Library | MILA University Central Library | General Stacks | 2018-05-22 | ABA BOOKSTORES | 95.00 | HF5823 .B387 2018 | 0002635 | 2023-03-24 | 95.00 | 2018-06-28 | Book | SOBM | 2 | 1 | 2023-01-05 |