Walker, Orville C., Jr.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - 7th ed. - New York : McGraw-Hill/Irwin, c2011. - xv, 352 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9780073381152 (alk. paper) 0073381152 (alk. paper)
2009043026
GBB034415 bnb
015500690 Uk
Marketing--Management.
HF5415.13 / .M3586 2011
658.8/02
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - 7th ed. - New York : McGraw-Hill/Irwin, c2011. - xv, 352 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9780073381152 (alk. paper) 0073381152 (alk. paper)
2009043026
GBB034415 bnb
015500690 Uk
Marketing--Management.
HF5415.13 / .M3586 2011
658.8/02