Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

By: Walker, Orville C., Jr
Contributor(s): Mullins, John W. (John Walker)
Publisher: New York : McGraw-Hill/Irwin, c2011Edition: 7th edDescription: xv, 352 p. : ill. ; 26 cmISBN: 9780073381152 (alk. paper); 0073381152 (alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8/02 LOC classification: HF5415.13 | .M3586 2011
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Item type Current location Call number Copy number Status Notes Date due Barcode
Book Book MILA University Central Library
General Stacks
HF5415.13 M3586 2011 (Browse shelf) 000486 Available SOBM 0000434

Includes bibliographical references and indexes.

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