Arens, William F.
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. - 13th ed. - Boston : McGraw-Hill Irwin, c2011. - p. cm.
Prev. ed. has title: Contemporary advertising. Includes index.
9780073530031 (alk. paper) 0073530034 (alk. paper)
2009041919
Advertising.
HF5821 / .B62 2011
659.1
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. - 13th ed. - Boston : McGraw-Hill Irwin, c2011. - p. cm.
Prev. ed. has title: Contemporary advertising. Includes index.
9780073530031 (alk. paper) 0073530034 (alk. paper)
2009041919
Advertising.
HF5821 / .B62 2011
659.1