Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.
By: Arens, William F
Contributor(s): Weigold, Michael F | Arens, Christian | Arens, William F. Contemporary advertising
Publisher: Boston : McGraw-Hill Irwin, c2011Edition: 13th edDescription: p. cmISBN: 9780073530031 (alk. paper); 0073530034 (alk. paper)Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .B62 2011| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Book
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MILA University Central Library Reference | HF 5821.B62 2011 (Browse shelf) | 000860 | Available | SOBM | 0000888 |
Prev. ed. has title: Contemporary advertising.
Includes index.
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