Services marketing: (Record no. 1258)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00631nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220512115337.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160804t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780173756064 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273756060 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MIU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.122 |
| Item number | .L68 2011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1773 |
| Personal name | Lovelock, Christopher |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing: |
| Remainder of title | people, technology, strategy / |
| Statement of responsibility, etc. | Christopher H. Lovelock, Jochen Wirtz |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| Remainder of edition statement | Global edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 648 p. : |
| Other physical details | ill.; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1774 |
| Personal name | Wirtz, Jochen |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MILA University Central Library | MILA University Central Library | General Stacks | 2016-08-04 | ABA Bookstores | 76.50 | 4 | 1 | HF5415.122 .L68 2011 | 0001828 | 2022-03-21 | 2021-10-27 | 2016-08-05 | Book | SOBM | |||||
| MILA University Central Library | MILA University Central Library | General Stacks | 2016-08-04 | ABA Bookstores | 76.50 | HF5415.122 .L68 2011 c.2 | 0001829 | 2016-08-05 | 2016-08-05 | Book | SOBM | ||||||||
| MILA University Central Library | MILA University Central Library | General Stacks | 2016-09-22 | ABA BOOKSTORES | 76.50 | 2 | HF5415.122 .L68 2011 c.3 | 0002062 | 2017-04-17 | 2017-03-25 | 2016-09-22 | Book | SOBM |