Services marketing: people, technology, strategy / Christopher H. Lovelock, Jochen Wirtz

By: Lovelock, Christopher
Contributor(s): Wirtz, Jochen
Publisher: Boston: Pearson, 2011Edition: 7th ed. Global editionDescription: 648 p. : ill.; 28 cmISBN: 9780173756064; 0273756060LOC classification: HF5415.122 | .L68 2011
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Item type Current location Call number Status Notes Date due Barcode
Book Book MILA University Central Library
General Stacks
HF5415.122 .L68 2011 c.3 (Browse shelf) Available SOBM 0002062
Book Book MILA University Central Library
General Stacks
HF5415.122 .L68 2011 (Browse shelf) Available SOBM 0001828
Book Book MILA University Central Library
General Stacks
HF5415.122 .L68 2011 c.2 (Browse shelf) Available SOBM 0001829

Includes index

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