Services marketing: (Record no. 1472)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00816nam a22002775i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18724646 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220512114829.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150731s2016 ohu 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2015948212 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781285429786 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD9980.5 |
| Item number | .H645 2017 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hoffman, K. Douglas. |
| 245 10 - TITLE STATEMENT | |
| Title | Services marketing: |
| Remainder of title | concepts, strategies, & cases / |
| Statement of responsibility, etc. | K. Douglas Hoffman, Jason E. G. Bateson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | Cengage Learning, |
| Date of publication, distribution, etc. | 2017. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 1601 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 458 pages: |
| Other physical details | ill. ; |
| Dimensions | 26cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Form subdivision | Service industries |
| General subdivision | marketing |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 0 |
| b | ibc |
| c | orignew |
| d | 2 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MILA University Central Library | MILA University Central Library | Red Spot | 2016-10-18 | IBS BUKU SDN BHD | 1149.55 | 3 | HD9980.5 .H645 2017 | 0002163 | 2020-07-06 | 2020-06-30 | 2016-10-18 | Red Spot | SOBM | |||||
| MILA University Central Library | MILA University Central Library | Red Spot | 2016-10-18 | IBS BUKU SDN BHD | 1149.55 | HD9980.5 .H645 2017 c.2 | 0002164 | 2016-10-18 | 2016-10-18 | Red Spot | SOBM |