Services marketing: concepts, strategies, & cases / K. Douglas Hoffman, Jason E. G. Bateson.
By: Hoffman, K. Douglas
Publisher: Boston: Cengage Learning, 2017Edition: 5th edDescription: xv, 458 pages: ill. ; 26cmISBN: 9781285429786 (alk. paper)Subject(s): -- Service industries -- marketingLOC classification: HD9980.5 | .H645 2017| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Red Spot
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MILA University Central Library Red Spot | HD9980.5 .H645 2017 (Browse shelf) | Available | SOBM | 0002163 | |
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Red Spot
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MILA University Central Library Red Spot | HD9980.5 .H645 2017 c.2 (Browse shelf) | Available | SOBM | 0002164 |
Includes index.
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