Converging media : a new introduction to mass communication (5th ed) (Record no. 1741)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01891cam a22003258i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18703365 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200302161720.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150716s2016 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2015028062 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780190271510 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P90 |
| Item number | .P3553 2017 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pavlik, John V. |
| Fuller form of name | (John Vernon) |
| 9 (RLIN) | 2491 |
| 245 10 - TITLE STATEMENT | |
| Title | Converging media : a new introduction to mass communication (5th ed) |
| Remainder of title | a new introduction to mass communication / |
| Statement of responsibility, etc. | John V. Pavlik, Rutgers University ; Shawn McIntosh, Massachusetts College of Liberal Arts. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth edition. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 1111 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 435 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The changing media landscape. Mass communication and its digital Transformation -- Media literacy in the digital age -- Mass-communication formats. -- Print media: books, newspapers, and magazines -- Audio media: music recordings, radio -- Visual media: photography, movies, and television -- Interactive media: the internet, video games, and augmented reality -- Media perspectives. The impact of social media -- Journalism: from information to participation -- Advertising and public relations: the power of persuasion -- Media and society. Media ethics -- Communication law and regulation in the digital age -- Media theory and research -- Mass communication and politics in the digital age -- Global media in the digital age. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media. |
| 9 (RLIN) | 2464 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Digital media. |
| 9 (RLIN) | 2492 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet. |
| 9 (RLIN) | 2493 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McIntosh, Shawn. |
| 9 (RLIN) | 2494 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 0 |
| b | vip |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | References |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MILA University Central Library | MILA University Central Library | Reference | 2017-08-07 | GLOBAL KNOWLEDGE MARKETING SDN BHD | 565.00 | P90 .P3553 2017 (R) | 0002546 | 2017-09-30 | 565.00 | 2017-09-29 | References | SOBM |