Converging media : a new introduction to mass communication (5th ed) a new introduction to mass communication / John V. Pavlik, Rutgers University ; Shawn McIntosh, Massachusetts College of Liberal Arts.
By: Pavlik, John V. (John Vernon)
Contributor(s): McIntosh, Shawn
Edition: Fifth editionDescription: xxxiii, 435 p. : col. ill. ; 28 cmISBN: 9780190271510Subject(s): Mass media | Digital media | InternetDDC classification: 302.23 LOC classification: P90 | .P3553 2017| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
References
|
MILA University Central Library Reference | P90 .P3553 2017 (R) (Browse shelf) | Not for loan | SOBM | 0002546 |
Includes bibliographical references and index.
The changing media landscape. Mass communication and its digital Transformation -- Media literacy in the digital age -- Mass-communication formats. -- Print media: books, newspapers, and magazines -- Audio media: music recordings, radio -- Visual media: photography, movies, and television -- Interactive media: the internet, video games, and augmented reality -- Media perspectives. The impact of social media -- Journalism: from information to participation -- Advertising and public relations: the power of persuasion -- Media and society. Media ethics -- Communication law and regulation in the digital age -- Media theory and research -- Mass communication and politics in the digital age -- Global media in the digital age.
There are no comments for this item.