Principles of contemporary marketing/ David Kurtz.

By: Kurtz, David L
Publisher: Delhi, India: Cengage Learning India Private Limited, 2012Edition: 15th edDescription: xxxvii, 662 p. : ill. ; 28 cmISBN: 9788131519585Subject(s): MarketingLOC classification: HF5415 | .K96 2012
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Book Book MILA University Central Library
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HF5415 .K96 2012 (Browse shelf) Available SOBM 0002512
Book Book MILA University Central Library
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HF5415 .K96 2012 c.2 (Browse shelf) Available SOBM 0002513
Book Book MILA University Central Library
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HF5415 .K96 2012 c.3 (Browse shelf) 3 Available School of Management and Business 0003202
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Includes bibliographical references and index.

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