The public relations handbook / Alison Theaker.

Contributor(s):

Theaker, Alison [editor]

Series: Media practicePublisher: Abingdon, Oxon ; New York, NY : Routledge, Taylor and Francis, 2025Edition: Seventh editionDescription: pages cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781032852683

Subject(s):

Corporations -- Public relations

Additional physical formats: Public relations handbookLOC classification:

HD59 .T474 2025

Summary: "The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism and PR; and the effects of globalisation and technology on the field. This book also includes a discussion of critical themes in PR research and exploratory case studies of PR strategies in a variety of institutions, including the Royal Society of Chemistry, Corps Security, and The Chartered Institute of Public Relations. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on AI, social media curation, and "the decline of media", and is packed with student-friendly features including clear chapter aims, discussion questions, and further reading suggestions throughout. The Public Relations Handbook is an ideal resource for students of Public Relations, Corporate and Strategic Communications, and Marketing Communications. This book is supported by additional instructor resources, including brand-new classroom activities for every chapter available at www.routledge.com/9781032852683"-- Provided by publisher.

List(s) this item appears in: New Arrivals - as of June 2026

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	MILA University Central Library General Stacks				HD59 .T474 2025 (Browse shelf(Opens below))					Checked out		22/07/2026	0003627

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Originally entered under: Alison Theaker.

Includes bibliographical references and index.

"The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism and PR; and the effects of globalisation and technology on the field. This book also includes a discussion of critical themes in PR research and exploratory case studies of PR strategies in a variety of institutions, including the Royal Society of Chemistry, Corps Security, and The Chartered Institute of Public Relations. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on AI, social media curation, and "the decline of media", and is packed with student-friendly features including clear chapter aims, discussion questions, and further reading suggestions throughout. The Public Relations Handbook is an ideal resource for students of Public Relations, Corporate and Strategic Communications, and Marketing Communications. This book is supported by additional instructor resources, including brand-new classroom activities for every chapter available at www.routledge.com/9781032852683"-- Provided by publisher.

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