Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli.

By: Alon.Ilan
Contributor(s): Jafee.Eugene
Publisher: New York : McGraw-Hill/Irwin, c2013Description: xxi, 602 p. : ill., maps ; 26 cmISBN: 9780071318204LOC classification: HF1416 | .A47 2013
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Item type Current location Call number Copy number Status Notes Date due Barcode
Book Book MILA University Central Library
General Stacks
HF1416.A47 2013 (Browse shelf) 001080 Available SOBM 0001333
Book Book MILA University Central Library
General Stacks
HF1416.A47 2013 (Browse shelf) 001081 Available SOBM 0001334
Book Book MILA University Central Library
General Stacks
HF1416.A47 2013 (Browse shelf) 001082 Available SOBM 0001335

Includes bibliographical references and indexes.

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