Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. 250

By: Zeithaml.Valarie A
Contributor(s): Bitner.Mary Jo | Gremler.Dwayne D
Publisher: New York : McGraw-Hill Irwin, c2013Edition: 6th edDescription: xxvii, 642 p. : ill. ; 26 cmISBN: 9780071086967LOC classification: HD9980.5 | .Z45 2013
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Item type Current location Call number Copy number Status Notes Date due Barcode
Book Book MILA University Central Library
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HD9980.5 .Z45 2013 c.2 (Browse shelf) Available SOBM 0002117
Book Book MILA University Central Library
General Stacks
HD9980.5 .Z45 2013 c.3 (Browse shelf) Available SOBM 0002118
Book Book MILA University Central Library
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HD9980.5.Z45 2013 (Browse shelf) 001085 Available SOBM 0001338
Book Book MILA University Central Library
General Stacks
HD9980.5 .Z45 2013 (Browse shelf) 001086 Available SOBM 0001339
Book Book MILA University Central Library
General Stacks
HD9980.5.Z45 2013 (Browse shelf) 001088 Available SOBM 0001341

Includes bibliographical references and index.

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