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41.
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Marketing / Paul Baines, Chris Fill, Kelly Page ; adapted by Piyush K. Sinha. by
Publication details: Oxford : Oxford University Press, 2013
Availability: Items available for loan: MILA University Central Library (1)Call number: HF5415 .B26 2013.

42.
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E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost. by
Edition: 4th ed.
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006
Availability: Items available for loan: MILA University Central Library (1)Call number: HF5415.1265 .S774 2006.

43.
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 12th ed.
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010
Availability: Items available for loan: MILA University Central Library (1)Call number: HF5415.135 .K47 2010.

44.
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Marketing / Peter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry. by Series: McGraw-Hill series in marketing
Publication details: New York : McGraw-Hill, c1988
Availability: Items available for loan: MILA University Central Library (1)Call number: HF5415 .B4293 1988.

45.
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Marketing management / Yusniza Kamarulzaman, Nor Khalidah Abu. by
Edition: 2nd ed.
Publication details: Selangor, Malaysia : Oxford Fajar, 2016
Availability: Items available for loan: MILA University Central Library (1)Call number: HF5415.13 .Y95 2016.

46.
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Principles of marketing/ Philip Kotler and Gary Armstrong by
Edition: 18th ed. Global ed.
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2021
Availability: Items available for loan: MILA University Central Library (1)Call number: HF5415 .K68 2021.

47.
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E-commerce 2021-2022 : business. technology. society / Kenneth C. Laudon, Carol Guercio Traver, New York University Azimuth Interactive, Inc. by
Edition: 17th ed.
Publication details: Hoboken : Pearson, 2022
Availability: Items available for loan: MILA University Central Library (1)Call number: HF5548.32 .L38 2022.

48.
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Marketing management / Philip Kotler, Kevin Lane Keller, Alexander Chernev. by
Edition: 16th ed.
Publication details: Boston: Pearson, 2022
Availability: Items available for loan: MILA University Central Library (1)Call number: HF5415.13 .K64 2022.

49.
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Strategic brand management: Kevin Lane Keller, Vanitha Swaminathan building, measuring and managing brand equity / by
Edition: 5th ed. Global ed.
Publication details: Malaysia: Pearson, 2020
Availability: Items available for loan: MILA University Central Library (1)Call number: HD69 .B7 K45 2020.

50.
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Global marketing / Mark C. Green, Simpson College , Warren J. Keegan, Late, Pace University. by
Edition: 10th ed.
Publisher: Hoboken, NJ : Pearson Education, 2020
Availability: Items available for loan: MILA University Central Library (1)Call number: HF1416 .K443 2020.

51.
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Supply chain management : strategy, planning and operation / Sunil Chopra, Kellogg School of Management. by
Edition: 7th ed.
Publisher: New York, NY : Pearson Education, [2019]
Availability: Items available for loan: MILA University Central Library (1)Call number: HF5415.13 .C533 2019.

52.
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53.
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Digital marketing: strategy, implementation and practice / Dave Chaffey, Fiona Ellis Chadwick. by
Edition: 8th ed.
Publisher: Hoboken, NJ : Pearson, [2022]
Availability: Items available for loan: MILA University Central Library (1)Call number: HF5415.1265 .C43 2022.

54.
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Advertising and promotion: an Integrated marketing communications perspective / George Belch & Michael Belch, Both of San Diego State University. by
Edition: 12th ed.
Publisher: New York : McGraw-Hill Education, 2021
Availability: Items available for loan: MILA University Central Library (1)Call number: HF5823 .B387 2021.

55.
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Strategic marketing management: the framework / Alexander Cherven. by
Edition: 10th ed.
Publication details: Chicago, IL : Cerebellum Press, 2019
Availability: Items available for loan: MILA University Central Library (1)Call number: HF5415.13 .C5153 2019 (RS).

56.
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Services marketing: people, technology, strategy / Christopher H. Lovelock, Jochen Wirtz by
Edition: 9th ed. Global edition
Publication details: New Jersey : World Scientific, 2022
Availability: Items available for loan: MILA University Central Library (1)Call number: HF5415.122 .L68 2022.

57.
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Global marketing / Warren J. Keegan, Mark C. Green. by
Edition: 6th ed.
Publication details: Boston : Pearson, c2011
Availability: Items available for loan: MILA University Central Library (1)Call number: HF1416 .K443 2011.

58.
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Global marketing / Warren J. Keegan, Mark C. Green. by
Edition: 5th ed.
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008
Online resources:
Availability: Items available for loan: MILA University Central Library (1)Call number: HF1416 .K443 2008.

59.
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Entrepreneurship marketing : principles and practice of SME marketing / edited by Sonny Nwankwo and Ayantunji Gbadamosi. by
Edition: 2nd ed.
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2020
Availability: Items available for loan: MILA University Central Library (1)Call number: HF5415.13 .E58 2020.

60.
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Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 6th ed.
Publication details: Harlow, Essex : Pearson Education Limited, 2014
Availability: Items available for loan: MILA University Central Library (1)Call number: HF5415.123 C58 2014.

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