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Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli.

By: Contributor(s): Publication details: New York : McGraw-Hill/Irwin, c2013.Description: xxi, 602 p. : ill., maps ; 26 cmISBN:
  • 9780071318204
LOC classification:
  • HF1416 .A47 2013
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Holdings
Item type Current library Call number Copy number Status Notes Barcode
Book Book MILA University Central Library General Stacks HF1416.A47 2013 (Browse shelf(Opens below)) 001080 Available SOBM 0001333
Book Book MILA University Central Library General Stacks HF1416.A47 2013 (Browse shelf(Opens below)) 001081 Available SOBM 0001334
Book Book MILA University Central Library General Stacks HF1416.A47 2013 (Browse shelf(Opens below)) 001082 Available SOBM 0001335

Includes bibliographical references and indexes.

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